อาจารย์ ดร. นิรชราภา ทองธรรมชาติ

to Strategic Global Management

Global Business Landscape and Globalization Drivers and Strategic Complexity

Global Economy

• America First Policy and How it impacts on globle economy

Global Industry Analysis & Competitor Mapping

Market Entry Strategies: Exporting, Licensing, FDI, Franchising

Global Strategic Alliances, Joint Ventures, and M&As

Building Competitive Advantage Across Borders

Emerging Markets

Strategic Use of AI in Decision-Making and Risk Forecasting

Global Value Chain Strategy & Supply Chain Optimization

Midterm Exam

Managing Cross-Cultural Differences and Global Leadership

International Human Resource Management and Talent Mobility

Global Corporate Governance and Ethical Issues

Strategic Innovation & Agility in International Firms

Strategic Risk Management and Global Crisis Response

Sustainability, ESG, and Circular Economy in Global Strategy

Final Project Presentation: Strategic Plan for a Global Firm

Final Exam

Introduction to Digital marketing

Digital Consumer Behavior & AI Personalization

Website Optimization & SEO (with AI tools like SurferSEO)

Search Engine Marketing (Google Ads, AI targeting)

Social Media Marketing & AI Algorithms

Content Marketing with Generative AI (ChatGPT, Canva AI)

Email Marketing & Automation (Mailchimp, AI segmentation)

Midterm Exam

AI in Digital Advertising (Programmatic Ads, Dynamic Retargeting)

E-Commerce and AI-Enhanced Customer Journey

Data Analytics, KPIs, and AI Prediction Tools

Data Analytics, KPIs, and AI Prediction Tools

Legal, Ethical, and Privacy Issues in Digital & AI Marketing

Individual project:

Individual Project

Project Presentation

Final Exam

French II

TQF3

• TQF5 TQF5/French II

TQF5