Assistant Professor Dr. Punchaya Hiranrithikorn
ผู้ช่วยศาสตราจารย์ ดร. ปุณชญา หิรัญฤทธิกร
Education Background
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Year
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Details of Qualification
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2017 – 2022
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Ph.D. in International Business (International Program)
Silpakorn University International College (SUIC), Silpakorn University
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2007 - 2009
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Master of Business Administration in International Business
Schiller International University, London Campus, United Kingdom.
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2003 - 2006
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Bachelor of Economics (B.Econ.) (International and Industrial Economics)
3.5 Year Degree course at Khon Kaen University, Khon Kaen, Thailand.
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Publications
- Potjanajaruwit, P., Hiranrithikorn, P., & Meenakorn, M. (2025). The impact of risk management on the efficiency of educational institutions in Thailand. Polish Journal of Management Studies, 31(1).
- Hiranrithikorn, P. (2023). Examining the environmental consciousness, green marketing, and their effect on green consumer behaviour towards purchasing decisions of organic cosmetics. International Journal of Multicultural Education, 25(2), 310–324. (SJR Q1, Online ISSN: 1934-5267)
- Hiranrithikorn, P. (2022). The effect of website attributes on online impulse buying: An empirical investigation of utilitarian and hedonic motivations. International Journal of Data and Network Science, 6(4). (Scopus Q4)
- Hiranrithikorn, P. (2022). An empirical investigation of brand factors and online impulse: The mediating role of psychological factors. Romphruek Journal, 4(1), January–April 2023. (TCI Tier 1, Thailand)
- Hiranrithikorn, P. (2021). The antecedents of export performance: A case of Thai export-oriented manufacturing firms. Journal of Management Information and Decision Sciences, 24(Special Issue 6).
E-mail: punchaya.hi@ssru.ac.th
Website: https://ssrudlp.ssru.ac.th/teacher/Punchaya_Hira?s=&y=
Telephone: 02-160-1490
